Power soaps, Ltd.

Moving ahead in the highly competitive detergent industry is a daunting task. With MNCs with their multi-media advertising blitzkrieg on one hand and small scale manufacturers on the other, a new entrant has it real tough. However, Power soap entered the Indian market in the 70's and quickly grabbed a major chunk of the business. Thanks to the motto of producing quality products at reasonable prices, it has become a beloved household name in Tamilnadu, Kerala, Karnataka and Andhra Pradesh. The Gold Company which produces the range of Power products had humble beginnings. It was founded by Krishna Nadar who had a vision of producing a range of affordable detergent products without compromising on quality. His business was built on the strong foundation of ethics and building enduring customer relationships. He had immense foresight that with the rapidly changing socio-cultural conditions and economy the market for hygiene and personal care products would grow. Nature has been a great source of inspiration and fresh fragrances like roses have been used in Power products.